Tina Turner, Justin Timberlake, Backstreet Boys, Reba: these are just a few of the names that multi-platinum, award-winning songwriter/producer Anthony Little has worked with. With some 25 years in the industry, and as an accomplished musician in his own right, Anthony’s name is synonymous with everything from jingle writing, to artist development, to music business management. Committed to his craft, Anthony exudes equal amounts of passion and enthusiasm for every element of the business he touches.
“I think what I do best,” explains Anthony, “is helping artists navigate through the land mines of the industry to create a space where they can discover their highest potential. It’s a collaborative effort that requires patience and diligence, as well as knowing your target audience and knowing your competition. My job is to help the artist define who they are, and how they are unique to the marketplace. Artist development, writing and producing – I love all of it.
“It’s a new age in the music industry, and it’s us gunslingers who find the talent, prep them, and help create and define their sound. Independent producers are now doing what the A&R divisions of major record labels did for artists 10 years ago — scouting, artist development and overseeing the entire creative process. It’s an exhilarating time for guys like me who are passionate about working with artists on every level.”